TOYS AWARDS 2022: NOMINEES AND WINNERS
MARKETING & COMMUNICATION CATEGORIES
1.Best TV AD
“Vip Pets” – Imc Toys
nominees
“Washimals” – Crayola
“Lego Holiday” – Lego
“Linea City Action Polizia” – Playmobil
“Masha Racconta Storie” – Simba Toys
“Campagna di lancio Exost Hyperdrift” – Rocco Giocattoli
2.Best Print Campaign
“Playing together for a healthy planet” – Geomagworld
Nominees
“Challenge Creatività con Focus Junior” – Crayola
“Giochiamo insieme per un pianeta migliore” – Adventerra
“Smoby Chef Corner Restaurant” – Simba Toys
“Per Carnevale o per ogni occasione… noi ci siamo!” – Rubie’s
“Lancio di Back to the Future: Dice Through Time” – Ravensburger
3.Best new media campaign
“Masha Racconta Storie su Spotify” – Simba Toys
Nominees
“Campagna TOYI 2021” – CreativaMente
“Taco Gatto Week” – Ghenos Games
“Stardust per Rubik’s” – Spin Master
“Risiko! per la prima volta in diretta su Twitch” – Spin Master
4.Best in-store materials & activities
“Piano retail Paw Patrol” – Spin Master
Nominees
“Display permanente luminoso Bandai & Banpresto nel flagship store Toys Center Milano Macchi” – Bandai
“Il Tempo delle Noci” – Selegiochi/Città del Sole
“Bestseller per Autogrill” – Imc Toys
“Ferrari Esports Series powered by Lego Technic” – Lego
5.Best co-marketing campaign
“Gruppo Lego e Adidas Original”– Lego
Nominees:
“Uno & FIGC” – Mattel
“Dal Negro per Voiello” – Teodomiro Dal Negro
“Promozione Quercetti/Sperlari” – Quercetti
PRODUCT CATEGORIES
1.Collectibles and accessories
“Linea Funko POP!” – Funko
Nominees
“Dragon Ball Dragon Stars” – Bandai
“Vip Pets” – Imc Toys
“Purse Pets” – Spin Master
“Personaggi Batman e DC Universe 30 cm” – Spin Master
2.Arts & crafts
“Maxi Kit Sabbiarelli Art&Craft” – Sabbiarelli
Nominees:
“Modelight Bijoux” – Carioca
“TOYI” – CreativaMente
“MandaLay Rainbow Erzi” – FunLab
“Modello Thomi e modello Sei” – Le Tui Tui
3.Building sets
“Super Mario Starter Pack – Avventure di Luigi” – Lego
Nominees:
“Castle Blocks – Orchard PlanToys” – Ama Gioconaturalmente
“Veicoli Fattoria Nikko” – FunLab
“Supercolor Panels – 78 pezzi” – Geomagworld
4.Dolls
“Barbie Extra” – Mattel
Nominees
“Miraculous Fashion Dolls” – Bandai
“Cry Babies Dressy” – Imc Toys
“Bambole 38 cm Disney Princess e Frozen” – Jakks Pacific
“LOL Surprise OMG Movie Magic Doll” – MGA Entertainment
“Winx” – Rocco Giocattoli
“Steffi Love Real Mommy” – Simba Toys
5.Board Games
“Shit Happens” – Goliath
Nominees:
“Tension” – CreativaMente
“Nina & Olga – Il gioco della gentilezza” – Ludattica
“Mechanics Challenge Strike – 185 pezzi” – Geomagworld
“Exit – Furto sul Mississippi” – Giochi Uniti
“MicroMacro: Crime City” – MS Edizioni
“Polywords” – Red Glove
6.Puzzles
“Puzzle 3D Il Sistema Planetario” – Ravensburger
Nominees:
“My Eco School” – Adventerra Games
“Poppik puzzle Dinosaurs” – Ama Gioconaturalmente
“Puzzle 3D Nave Led Titanic Cubicfun” – Borella
“Puzzle sistema solare con Led Hape” – Toynamics Italy
7.Infant toys
“Roberto il carrellino” – Italtrike
Nominees:
“Cocomelon – JJ Peluche Musicale” – Bandai
“Cubo multiattività in legno certificato 100% FSC” – Bigjigs Toys
“Magicube Little World – 25 pezzi” – Geomagworld
“Play Bio Fantacolor Baby” – Quercetti
8.Pre-school toys
“La Casa dei Giochi Montessori” – Liscianigiochi
Nominees:
“My Eco House” – Adventerra Games
“Double puzzle” – Headu
“Kit Sabbiarelli In fondo al mar – Under The sea” – Sabbiarelli
“Masha Racconta Storie” – Simba Toys
“Kit Tweet & Love” – Sabbiarelli
9.Youth electronics
“Faba il raccontastorie e i personaggi sonori” – Faba
Nominees:
“Mio Tab 7” Smart Kid” – Liscianigiochi
“La Fabbrica delle Storie” – Lunii
“Star Trek USS Enterprise NCC-1701” – Playmobil
“Timio Player” – Toynamics Italy
10.Outdoor & sport
“BioBall” – Mondo Toys
Nominees:
“Set Gioco Zainetto per Escursioni Melissa & Doug” – Buzz Italia
“Pattini Gioca” – Italtrike
“Cozy Coupe Little Tikes” – MGA Entertainment
“Stunt Scooter GS 360 – Globber” – Proludis
11.Plushes
“Peluche Giraffa Gigante Childhome” – Buzz Italia
Nominees:
“Ty Squish-A-Boos” – Crayola
“Cry Babies Spot” – Imc Toys
“Mammy Surprise” – Sbabam
“Peluche Stella Nebulous Star” – Toynamics Italy
“Little big Friends BabyToLove” – Proludis
12.Vehicles
“Pipe Kart Mario 2,4GHz” – Carrera Toys
Nominees:
“Il Mio Primo Radiocomando F1 Nikko” – FunLab
“Radiocomando Mario Kart” – Jakks Pacific
“City Mega Autolavaggio Color Reveal Hot Wheels” – Mattel
“Flextreme Discovery Set” – Simba Toys
13.Ride-on
“John Deere Mini Tractor” – Peg Perego
Nominees:
“Coniglio a dondolo, certificato 100% FSC” – Bigjigs Toys
“Dondolo La Mia Prima Macchina Childhome” – Buzz Italia
“Camion dei pompieri cavalcabile Giga Trucks Lena” – FunLab
“La Cosa Pigiama” – Italtrike
“Ginetta” – Italtrike
14.Science games
“Super scienziate” – Clementoni
Nominees:
“Robot Inventor Mindstorms” – Lego
“Green Science – Science4you” – Proludis
“Bioviva Nature Challenge” – Selegiochi
15.Made in Italy Games
“Woody puzzle – Il mare” – Ludattica
Nominees:
“Special Set Pennarelli Magici” – Carioca
“Alfabeto Gioco e Scrivo” – Headu
“La casa stregata” – Red Glove
“Basket Sabbiarelli Eco-friendly 12 colori” – Sabbiarelli
“My Fab Castle” – Todo
16.Licensed toys
“James Bond Aston Martin DB5 Goldfinger Edition” – Playmobil
Nominees:
“Barbie Dream Summer Villa” – Liscianigiochi
“Barbie Role play e make-up” – Mondo Toys
“John Deere Mini Tractor” – Peg Perego
17.Carnival & role play
“Costumi Spider-Man” – Rubie’s
Nominees:
“Cape and Mask Mr. Fox Trixie” – Ama Gioconaturalmente
“Kit di bellezza” – Bigjigs Toys
“Mini alimentari giocattolo – con ripiani + cassa Melissa & Doug” – Buzz Italia
“Disney Princess Style Collection Vanity” – Jakks Pacific
Special Charity Initiative Awards
“Clementoni & Unicef: il regalo sospeso” – Clementoni
“100 Zesty a 100 Scuole” – CreativaMente
“Dal Negro testimone di una rete di solidarietà” – Teodomiro Dal Negro
“Monopoly a sostegno di Follow The Blue di Fondazione Ieo-Monzino” – Hasbro
“Linea pattini Gioca” – Italtrike
“Linea completa di pannelli per bambole da realizzare – donazione di tutti gli esemplari di modelli di Tui-Tui” – Le Tui Tui
“Fedez x Hot Wheels” – Mattel
“Esci Fuori. Cresci Dentro! Gioca per Bene” – MGA Entertainment Italia
“Donazione giocattoli per il progetto Cri Sorriso” – Quercetti
“Rocco Giocattoli e Peter Pan Onlus per il progetto ludoteche” – Rocco Giocattoli
“Costumi Spider-Man” – Rubie’s
“Tutti i giochi di cartone Todo Talent Cardboard” – Todo
Special Sustainability Award
“Zesty – The Slow Game” – CreativaMente
Special Solidarity Award
L’Orsomago Borella
Regulation
- The participation is free.
- The launch of all candidate products must be within the calendar year 2021.
- Only one product/range per category can be submitted.
- All candidate products will be subjected to a careful analysis by TG TuttoGiocattoli editorial staff, which is responsible for making nominations.
- All information relating to the nominations will be published in TG TuttoGiocattoli newsletters.
- The criteria for choosing the products in nomination are the following: relevance to the category, number of products submitted in the competition.
- In the event that a category does not reach the minimum number of two participants, it is automatically eliminated.
- The jury will be composed of representatives of mass market retailers, specialized retailers, independent retailers and toy experts.
- Assogiocattoli will be involved in checking the vote, in order to verify the fairness and transparency in the assignment of the Toys Awards.
- It is not possible to communicate the victory to third parties through social media or press releases before the award ceremony, under penalty of cancellation of the prize.
- The use of the Toys Awards brand is subject to restrictions.
- Each participating company can win a maximum of two prizes.