Attipas

Attipas for the natural growth of the children’s feet

A solution proposed by the Spanish company JoyKids, Attipas is a beginners’ shoe which respects the natural growth of the children’s feet. Millions of mothers the world over have already appreciated Attipas’ advantages. Professionals like pediatricians, podiatrists, pediatric physiotherapists and infant development experts suggest using Attipas for one of the most important growth stages in a child’s life: its first steps.“Attipas has just entered the Italian market but has done it strongly, since many Italian professionals start recommending these shoes to the parents for any occasion in a child’s life”, says Mara Meroni, Commercial Manager at JoyKids. “In fact, a child should be able to walk barefoot until he/she reaches a correct gait; in everyday life it is however difficult to allow him/her to always go barefoot. That is why Attipas, developed by the Seoul University scientists, was designed as a shoe that simply protects the child’s foot when the environment or the weather do not allow barefoot walking. Attipas respects and protects without interfering, while allowing a proper growth of the child’s foot, and offers freedom of movement, as if he/she were actually walking barefoot”.

Barefoot philosophy is being talked about in Italy too: “Our salesmen, who cover the whole national area, confirm there is interest in these new concepts focusing on wellbeing and respect for the children’s natural growth”, adds Meroni. “Specifically, Attipas has developed collections meeting this market’s taste, because fashion and attention to beauty and details are essential elements in the small kids’ world as well”.

Attipas:

WALKING BAREFOOT, WALKING WITH ATTIPAS

The child should go barefoot until he or she acquires a correct walking pattern, but in our everyday life he or she cannot always go barefoot. Attipas was born out of this need. Attipas was launched in 2011 after 7 years of research and development in collaboration with the Centre for Cognitive Behavioural Development at Seoul University.

Attipas was developed based on biomechanical knowledge of child brain development, so it allows toddlers to feel the environment under the soles of their shoes, and to move their feet and toes freely thanks to its distinctive toe box. Attipas helps correct the child’s gait by evenly distributing pressure on the foot.

Attipas is therefore a shoe designed simply to protect the child’s foot when the environment or the weather does not allow the child to go barefoot, a respectful shoe that only protects, without interfering with the child’s gait and allowing the correct development of the child’s foot. Footwear that allows free movement, Attipas is like walking barefoot.

〰 What is Attipas? 〰

The ideal footwear for your child’s first steps 👣👌

🧠 Attipas was launched in 2011 after 7 years of collaborative research and development completed in partnership with Seoul University’s Cognitive Behavioural Development Centre. Attipas was developed based on biomechanical knowledge of brain development. By allowing young children to feel the soles of their shoes and move their toes freely, Attipas helps correct the child’s gait by distributing foot pressure evenly.

Company contacts:

Mara Meroni
e-mail: comercial@joykids.es; ventas2@joykids.es
Tel.: +34 658.145.065