TOYS AWARDS 2021 WINNERS
MARKETING AND COMUNICATION CATEGORIES
1.Best TV AD
“Dino Dentino TV AD” – Nice
2.Best print campaign
“I veri supereroi arrivano quando hai più bisogno di loro” – Bandai
3.Best New Media campaign
“Flextreme” – Simba Toys
4.Best in-store materials and activities
“Vetrina Etro a San Babila” – Lego
PRODUCTS CATEGORIES
1.Collectibles and accessories
“Cry Babies Magic Tears” – Imc Toys
2.Arts & crafts
“Kit Unicorns Land” – Sabbiarelli
3.Building sets
“Lego Super Mario – Avventure di Mario Starter Pack” – Lego
4.Dolls
“Barbie Color Reveal” – Mattel
5.Board games
“Smarty Puzzle Star Words” – CreativaMente
6.Puzzles
“Notte stellata di Van Gogh – 1500 Pezzi” – Ravensburger
7.Infant toys
“Play Bio Fantacolor Baby” – Quercetti
8.Pre-school toys
“Il teatrino delle ombre nel mondo delle fiabe” – Ludattica
9.Youth electronics
ex aequo:
“Esploramondo Digital” – Clementoni
“Step Insegnatutto” – Liscianigiochi
10.Outdoor & sport
“Phlatball” – Goliath
11.Plushes
“Ty Puffies” – Crayola
12.Vehicles
“Scooter RC Super Mario Odyssey” – Carrera Toys
13.Ride-on
“La mia prima macchinina” – Clementoni
14.Science games
“I’m A Genius il Super Laboratorio dei Primi 101 Esperimenti” – LiscianiGiochi
15.Made in Italy games
“Laboratorio di Scrittura Montessori” – Headu
16.Licensed toys
“Jurassic World T-Rex Ruggito Epico” – Mattel
17.Carnival & role play
“Smoby Chef Corner Restaurant” – Simba Toys
SPECIAL AWARDS
Inclusivity special award
“Flurry” – Italtrike
Sostenibility special award
Adventerra Games
“Green Collection” – Geomag
START-UP special award
Le Tui-Tui
